Welcome to Organised Business®
Q. Have all your recent investments in promotional merchandise supported your Brand positioning the way you intended?
Case Study:
South Australia. A brilliant blend.
Emerging from our recent work with several SA Government operations - initially the South Australian Tourism Commission, Events South Australia and the Department of Trade and Economic Development - have been significant economies of scale relating to the development of the State Brand - South Australia. A brilliant blend.
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Q. Are you alarmed at the potential harm to your Brand, that will be caused by placing your logo on merchandise that is not congruent with your Brand Statement?
Q. Are promotional merchandise purchase decisions evaluated against your Brand Statement, and knowledge of your target market, in the same way media advertising is?
The right answers to these questions won't come from a supplier whose only competitive advantage is being able to slap your logo on an existing off-the-shelf product for the same price - or a little less - as everyone else in the Yellow Pages.
The right answer? - contact Graeme Smith at Organised Business®.